Brand and creative foundations for ambitious companies, scaling from Series A to Series D.
Shopify
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KOHO
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PayPal
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Top Hat
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BlackBerry
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Sirius XM
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Shopify * KOHO * PayPal * Top Hat * BlackBerry * Sirius XM *
The best time to invest in your brand
was seed.
The second best time is today.
Fit for purpose, objective and experience brand consul that will help you efficiently make the maximum impact with brand resources.
Should we rebrand?
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What is our value proposition?
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How do I hire a creative team?
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What is PR?
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Do we need PR?
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The creative team is bored
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Is our agency taking advantage of us?
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Should we rebrand? * What is our value proposition? * How do I hire a creative team? * What is PR? * Do we need PR? * The creative team is bored * Is our agency taking advantage of us? *
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Collaborating to define your brand’s unique value and story to ensure maximum appeal to customers and investors.
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Cohesive messaging, positioning, and competitive analysis that will get everyone singing from the same song sheet.
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Building the right creative org for your business and developing OKRs and mentorship strategies that retains key talent.
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A neutral third party who can help with agency selection and management. A creative eye with efficiency and YOUR long-term grown in mind.
Why Alison?
Storytelling that performs
Emotional and functional storytelling that compels customers and investors. Creative optimization without the need for hundreds of variants.
Building for the long term
Start building a cohesive brand story today that customers won’t be able to ignore and investors will believe in.
Neutral execution advice
Ensure you’re getting the right work, for the right price, from the right mix of people and agencies.
Hi.
I’m Alison Myles.
I’ve been in the tech and start up space long enough to know that, to you, “brand” is a four-letter word. It’s something that keeps you up at night, but is a problem for another day.
I’m here to help.
I’ve built and scaled brands from Series B all the way to publicly traded. I’ve built brands in TV spots, on credit cards, in press releases, job descriptions, and truly everywhere in between.
I’ve built tech brands in the US, Germany, France, Canada, The Netherlands, and the UK. I’ve managed creative, PR, production, and brand agencies on three continents.
I’m here to help you build your brand, so you can stay focused on building your company.
Î also run marathons but please don’t hold that against me.
LFG.
LFG.
The journey to your brand’s IPO has already started. Let’s get you there.